Many network marketers think there is some sort of magic trick on how to stuff your inbox full of qualified prospects, when in reality it’s a very simple. Matter of fact it’s all around you and you may not even know it. The next time you land on a website, you should see this little gem right in front of you. I want you to understand how incredibly simple this is, so I’m going to get straight to how to stuff you inbox full of all the qualified prospects you need, so you don’t have to go buggin’ your friends, family and wasting money on those bottom of the barrel leads, as I like to say. You need two things:
1. An Autoresponder (I like to use Aweber)
2. An Upfront Product to Give Away
That’s it. That’s all you need to get the ball rolling. With the autoresponder you set up an opt-in box on your site or blog where you will give away your upfront product in exchange for your prospects name and email address. Once they opt-in, you have now created a lead that has came to you which changes the whole game in this industry. Your prospect has found you and not you chasing them down. HUGE gamer changer!
The key to this whole process is your product. You have to entice your prospect with something cool to give them. This product has to have some value to it though. It can’t be something lame. For instance, I see many people giving away the e-book Think and Grow Rich as their product. ( That’s what I started out with) It’s in the public domain and can be given away. I actually purchased this book at Barnes and Noble many years ago and could have got it for free. So this has some value to it and your prospects can gain a lot of knowledge by reading it, not lame.
So what do you do if you don’t have a product to give away. Well first, be creative here. There are many ways to have an upfront product of high perceived value. You could go to the public domain and grab something there or use a Private Label Rights product you have purchased. These are great, but I always go towards products that you create because you have more to gain with them. So, you could create a short 10-15 page report on something you have learned and can teach others to do. Other things you could do are: make an e-course that educates others that can be distributed every day through your autoresponder; create a short five day video course; find an expert and interview them for an hour. I like the last one because you become like an instant Oprah, so to speak. You are the voice of your prospects and asking questions that they would like to know the answers too.
So, put on your thinking cap and turn on your creative mind. There are several ways you can get an upfront product to give away to your prospects.
P.S. I chose to go the interview an expert route. I came up with six questions that frustrated prospects want to know the answers to and asked an expert in the industry if I could interview him to get his tips, tricks and secrets. You can check out his answers by signing up at my blog.