Absolutely not!!  I believe the network marketing industry is booming.  Here is the question that sparked the viral subject that network marketing is dead.  Things are changing and the industrial age is out and information age is in.  Some think that the old way of doing network marketing is over and not going to work anymore, so now how are you going to run your business and produce a six-figure income?  Well, with the internet going bonkers, this is a viable solution to attract prospects to you instead of the old style, which is buying leads, making a names list, contacting friends and family, in home presentations and last but not least the three foot rule.  The three foot rules states that anyone within three foot of you is a prospect.

There are many ways to build your network marketing business.  I look at using some of the methods I mention above as working harder not smarter.  Oh and yes buying leads and making cold calls can work, I personally know people that have built a six-figure business this way, but you must have a lot of things in place and the biggest one is MONEY.  To get results with cold calling you must be consistently buying leads which will take a nice size budget to work with.  A majority of people get into network marketing because it is inexpensive and to get out of debt.  So, in the beginning, marketing dollars are very tight.  This is why Mike Dillard came out with the book Building on a Budget.  It shows people how they can run their business with a limited budget.

Another way of marketing your business or the “new” way of network marketing is marketing on the internet, which also works very well.  I personally like this one because first I love technology and the automation of all the tools and second, it is relatively inexpensive and you can produce results on a limited budget.  Actually, when you start getting into it, you can get a lot of resources for free.  I look at internet marketing as working smarter.  The only problem with internet marketing is that people tend to forget that this business is about relationships and although you can build relationships with internet marketing, the personal touch of network marketing will never go away.  So, you are still going to have to pick up the phone and talk with people, sorry if I have burst your bubble with that one.  I know it sometimes feels like the phone weights a ton, but the more you use it, the lighter it becomes.

I don’t want to get to deep into these marketing techniques.  I mainly wanted to shed a little light on the issue and share Todd Falcone’s response to The Death of Network Marketing.  For those of you who don’t know who Todd is, he is a multi-million dollar earner, trainer, personal coach and mentor to thousands of top-performing home business owners.  He is well respected in the network marketing industry.  To check out his podcast response, click here.

To your success,

Largent