Have you heard that network marketing is a word of mouth business? In the sense of a true word of mouth business, NO. But, don’t get worried just yet that your upline and company told you this. Network marketing can be a word of mouth business, but not like you may think on the surface.
First, let’s look at word of mouth marketing in a true business sense, not network marketing. Word of mouth advertising for a brick and mortar business can some of the best and some of the worst advertising for these types of businesses. When you see a great movie, go to a suburb restraunt or read an excellent book you tell your family and friends about it without that rotgut feeling of, “what are they going to think of me” when you tell them about those things. Why? Listen close and see if you can catch the KEY to this. You have NO FINANCIAL benefit when you tell them. Did you catch on there?
Now let’s look at this word of mouth advertising from a network marketing perspective. Very simple actually. Now that you own a business that has services and products that you absolutely love, you still want to tell your family and friends about them, but NOW you have a financial tie to them. This is where the game changes. This is where that deep down rotgut feeling comes in when you are trying to tell your family and friends about the products your company has. Hell, you get the same feeling when you are trying to cold call those leads you bought. Now it’s got you thinking, “what are they going to think of me” when you try to tell them about your biz products or services. You know in your heart they could truly help them out, but it’s so much harder to do now that you have that financial tie to them. So how do you put that word of mouth marketing back into network marketing?
Well first, your friends and family will have nothing to do with this type of marketing that I’m about to share with you. Why? Because they are NOT your target market. Sure if they would happen to ask you what it’s all about. Tell them quickly, and get the hell on to another conversation. Don’t sit there and give them a whole one-on-one business presentation pitch. Do that and they may not what you coming around anymore
The word of mouth marketing I’m talking about is branding yourself. You brand yourself or You, Inc. by educating and teaching others in the industry and setting yourself up as a leader. You start building a presence and start attracting others in the industry or newcomers who are out there searching for solutions to their problems. This type of marketing has nothing to do with your products or your biz opportunity. Let’s face it, there are a ton of great companies out there with great products. So setting yourself up as an expert in the industry will get people talking about you, not how good your products or opportunity is, and this becomes viral, true word of mouth marketing. Focus on this type of marketing and you’ll be on your way to seeing REAL results.