I was checking out Yanik Silver’s blog and came across a very interesting article he posted about copywriting. He actually shared this information at one of his copywriting workshops which he charged over $3,000.00 per person for these eight golden nuggets and much more on how to write compelling copy, but he wanted to give away something you could start implementing immediately. Mike Dillard stated in an email that in his opinion, “copywriting is the most powerful skill in the world. Nuclear weapons have nothing on the hypnotic power of the spoken persuasive word. If you have not invested in this skill, and mastered this power, you are for the most part…Powerless. Those who have mastered the skill of copywriting, dominate this market. They produce the most leads, sell the most products, sponsor the most people, and make the most money.” Yanik and Mike are not the only internet marketing guru’s that express how important learning how to write effective copy is. Any marketer will tell you the number one skill to acquire is that of effective copywriting. So, check out your bookshelves. Do you have a flood of courses and books on writing compelling copy? If not, Mike says you are making a HUGE mistake. This is where he started and what changed everything for him.
To check out Yanik’s blog post, click here=>8 Ways To Turbo Charge Your Writing
Also, one of Mike Dillard’s favorite resources on copywriting is The Ultimate Sales Letter by Dan Kennedy. This is a great way to start and you can pick it up from Amazon or your local bookstore for $10-$15. Another one of Mike’s top picks is Scientific Advertising by Claude Hopkins. You can find the free PDF by simply doing a Google search.
So, let’s start building a list with some of the copywriting courses and books that you have read and received great value from. Please leave a comment with your top choices.
To your success,