I think I’m letting the shark out the tank when I decided to write about the most controversy subject in lead generation and that is, is buying network marketing leads a scam.  Here’s the thing with buying network marketing leads from a well known company out there, if your bank account is stocked full of cash with cashflow from your business this MIGHT be an option.  There are some heavy hitters in the business that have a ton of cash to throw into this kind of marketing and they see some results.  But I am talking about hundreds even thousands per month.  Do you have that kind of cash just laying around to be put into this type of marketing?

The problem with this is that 96% of network marketers are in this business part-time and are funding their entire business with money generated from their full-time job, which also pays the bills and provides for the family.  So in reality, this type of lead generation is not the answer for you.  And you’re not alone.  Many network marketers turn to this after exhausting their names lists of friends and family which got ZERO results because this seems to be the only option out there.  I know how you feel, because I felt the same way, and what I found is that buying network marketing leads is a scam for the majority and these blood thirsty companies are eager to take the dough right out of your hand with big promises that these leads will give you the results that you are looking for.

Why do I make such a big statement?  Because I went down this path, just like you, and wasted so much time and money, it ain’t funny.  I purchased many leads from the top companies and literally got NO results.  My wife would ask me why I would spend all this money, when she herself was not seeing the results.  She could see the frustration on my face when I would come out of my office each night after making phone calls.  I would get hang ups, disconnected lines, people who were so angry from getting these calls from other companies associates that they asked me to take their name off my list.  I had one lady thinking she was getting a free box of pampers when she filled out the survey from one of the companies I bought the leads from.

So what do you do if this method is not the answer to your success?  I was just as frustrated as you, so I went on the internet to find the answers and this is what I found to be the answer. I have broken it down into 4 steps for you.

1.  You MUST learn attraction marketing

2.  You MUST be the hunted and not the hunter chasing your prospects

3.  You HAVE to increase your Personal Value to others by learning new skills

4.  Continue to increase your Personal Value so you become more valuable to more people

This is the TRUE answer to success in this industry.  But, if you want to continue down the frustrating path of buying bottom of the barrel leads, wasting your time and money, by all means continue, that’s your decision to make.  I would’nt even read further, because if myself and others that have went down this path with no results are handing you the keys to success, taking the 5 minutes it will take to check out the links below, won’t be worth your time.

But……if you are tired of this network marketing shenanigans with buying leads, tired of not feeling like a true professional network marketer, tired of wasting your time and money….then check out the two resources that changed mine along with thousands of others businesses around overnight.  It will give you a whole new outlook for your business and you can take a big sigh of relieve, as I did, knowing you will never have to buy a lead again.  These two resources that will move your business forward are Mike Dillard’s Magnetic Sponsoring and Ann Sieg’s Renegade Network Marketer.

Talk soon,

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How to start your network marketing business on the internet?

So where exactly do you start at?  Well, below I have a proven blueprint to move your business forward on the internet.  These are the exact same steps I and many other top marketers have taken to start branding You, Inc. on the internet.  There are four key components to start your network marketing business on the internet.  But, I want to start out by saying that network marketing is no longer about pitching your business, it’s about teaching and educating others.

So, what are the exact steps to start your network marketing business on the internet?

Step 1 – Attraction Marketing:  You must learn the skill of attraction marketing, bar none.  This is a have to step.  If you don’t learn attraction marketing, then don’t bother with continuing to the next step because you will still be in the pitching mode, like the rookies, and not the teaching mode, like the pros.  Let me ask you a question….When was the last time you pitched your business to one of your friends and after you were done they jumped up and down with excitement and signed on the dotted line immediately?  It hasn’t, has it.  More than likely they hope you never bring it up again.  Now, instead, what if a friend of yours came up to ask you about your business and you started teaching and educating them about network marketing?  You are now in control of the conversation instead of the other way around.  And more importantly you didn’t pitch them anything, they asked you remember, so if and when they would like to start a network marketing business, they will come back to you.  This, my friend, is the power of attraction marketing and is a lot more fun than “throwing up” your business all over people.  Two resources for learning attraction marketing that I would not be without are Mike Dillard’s Magnetic Sponsoring and Ann Sieg’s Renegade Network Marketer.

Step 2 – Register a Domain:  Ok, now that you have opened your eyes to a whole new world in network marketing, it’s time to get to the fun stuff and really get into starting your network marketing business on the internet.  You must register a domain.  If you don’t have your own domain, it will look like this is your hobby and not a true business.  You are buying virtual real estate which is real estate on the internet.  I always tell people to first start off with buying your own name with the .com version.  So it would be, www.yourname.com.  If the .com version isn’t available, I would try the .net version.  Very simple step and cheap too.  You can go through Godaddy and get your own domains for $10 or less a year.   I’ll get to this in a minute, but don’t host your website there.

Step 3 – Blogging with an Autoresponder:  Although this sounds intimidating, it really is simple.  You could get your blog and autoresponder up and running in less than an hour.  I’m going to make this short and sweet because I don’t want to get into all the benefits and features of different systems in this post.  I will give you a link to what I use and let you decide for yourself.  If you want to go cheap, then go for the free version of Wordpress for your blog.  But I warn you, you get what you pay for and this is free.  Nuff said.  I looked into many different blogging platforms and systems and I found one that actually goes to work for you so you can focus on content and not all the fancy, schmancy bells and whistles and the programming that goes into it.  I chose a system called Blog i360.  It’s quite amazing what this system is.  It’s not only a blog, but the hub to your entire business which can be ran from just this one system.  Blog i360 will also host your website using the domain you bought through Godaddy.  Now with the autoresponder.  An autoresponder is just like it sounds.  You set up a series of emails that will automatically respond every time someone signs into your list, putting it on autopilot, 24/7.  You can also create one email in real time and send it to your list, which could consist of thousands of people.  Don’t try to go free on this one.  I know some marketers who have tried and got burned, so spend a little cash on a good autoresponder.  Many network marketers, including myself, have went with Aweber.  The Aweber code works great with Blog i360, all you do is cut and paste.

Step 4 – Article Marketing and Social Media:  Article marketing is simple.  You create an article for your blog to post to your tribe or crew (these are people who are following you and reading your stuff).  The other cool thing about this is the leverage you can create.  You can create one article and then create a Hubpage or Squidoo page with the same content.  These are both free resources for you and easy to set up.  The reasoning for this is, you have created more content out there on the world wide web and easier for people to find you when searching for your particular topic.  I will be teaching you SEO or Search Engine Optimization for network marketers in another post, but in a nutshell this simply means you create keywords that your market is searching for on the internet.  So when they type those keywords into a search engine like Google, hopefully your articles will be on the first page.

Social media is the place to be right now.  The ones I would start with are Twitter, Facebook, Youtube and Reever.  Millions of people are on these sites many hours of the day, so you want to tap into these resources very quickly.  Now, don’t go bananas here because if you do this the wrong way you are screwed.  Here’s what I mean.  Remember, network marketing on the internet (and off the internet) is not about pitching, it’s about teaching and educating.  So don’t go to these sites and start spamming your business opportunity all over the place.  You want to attract people to you by your knowledge and skillsets.  If you start pitching, you will get a bad rap quicker than you can say rap.  One thing I would recommend is when you are on these sites talking with others or putting up your video’s, try to redirect them back to your blog or your home, so to speak.  You want to start networking with others and lead them back to your blog.  For instance I might put a “tweet” together on Twitter that says to my followers, How to Start Your Network Marketing Business on the Internet? and put a link back to this article.

Here’s a quick tip on how to leverage your time so you don’t have to post the same thing twice using social media.  You can have Facebook read your Twitter account so your “tweets” go to your Facebook page, cutting your time in half.  Also, if you choose to use Blog i360, you can post a video to your blog and have it automatically post to up to fifeteen video sites including Youtube and Reever with the click of a button.  Just think of how much time this would save you and exposure on the net, it’s priceless.

So there you have it.  A short e-course on how to put your network marketing business on the internet and go to work for you 24/7.  I leave you with this.  Please, please take action.  I see so many network marketers just reading information that could move their business forward, but they never take action.  So don’t be one of those people.  None of this information does any good in your head.  Don’t worry about perfection right away.  Just get out their and do it.  I’m reminded here of a quote from Bob the Teacher and that is T.A.R.L, which means Take Action Revise Later.

I know this was a lot of information to take in at once, but I would like to hear your thoughts on what you just read.

Talk soon,

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Your Network Marketing Company and Upline are Training you Wrong?

I received a very interesting email the other day from Mike Dillard and I wish I could say that I could have said it better myself, but I can’t.  You see, when you first started your network marketing career with whatever company you chose, you were taught the same strategies that have been taught from the beginning of network marketing’s existence.  Make a list of 100-200 names ranging from your family, friends and people you come into contact with, for instance, who’s your dentist, who sold you your car, who is your insurance agent etc.  After going through all of your names on your list you’re instructed to buy leads.  This is suppose to make all of those visions of your dreams you had when you first stepped into the world of network marketing come true? Well, if you’ve been down that path you know this is so far from the truth it probably makes you sick to your stomach.

Think about this for a minute.  Are we still in the industrial age?  Are you still watching a black and white TV?  Does Pepsi or Coke still have the same logo as they did in the ’80’s?  I think you can now understand where I’m going.  The answer to all of these questions is hell no.  Things change, but yet your company and upline are still training their associates the same way as they did when network marketing started.  They have not yet figured out that the old way is not working as it did in the past and they can’t seem to get it through their thick skulls.  Or do they know and just not letting you in on the new media network marketing?  I could go on and on, but I wanted to share with you Mike’s email and it’s rather long.  I think it’s well worth reading as it will shed some light on this subject and hopefully it will open your mind to a whole new world as it did mine.  Enjoy!

Prospecting, sponsoring, and recruiting is
all about psychology.… Specifically, the psychology of leadership and
human group dynamics.

Why can some people sponsor new distributors
effortlessly, while others struggle without results for years?

Well
I can tell you right now that it has NOTHING to do with scripts or what you
actually say.

There is no magic opener to use, or rebuttal to an
objection that brings the desired result, and you can’t retreat to your
dungeon to invent some amazing script that puts prospects into a
trance.

What you’re
about to learn will allow you to tap into knowledge and power that took me
7 YEARS to acquire and once you master this mindset, you will truly find
yourself a completely different person.

How To SponsorMore Reps
Without Hard Selling:

Within the sponsoring process, the goal isnot to
SELL our prospects on a product or opportunity.  That
sounds completely backwards and counter-intuitive doesn’t it?  After
all,what’s the point if you’re not there to make a sale
right?

Well there’s a problem with “selling” when it comes
to this industry,especially when you’re offering a business
opportunity.  If you “sell” someone on getting started and buying
into your opportunity through persuasive conversational and closing
techniques that pump them up emotionally, and target their “hot buttons”,
then yes, you will recruit a lot of people and make
sales.  But… once that emotional state wears off, whether it’s a
day later or a week, the buyer will experience remorse.  The dreams of
wealth and success will succumb to the harsh realities of business
ownership… That there’s real work involved, skills to be learned, money to
be invested, and much more.  These people quit and go back to their
lives.

Now if you’re just going after a one-time retail sale, that
would be fine. But that’s not your goal when you’re bringing in a
new distributor whom you’d like to a see a commitment/partnership of
several
years from.  Unfortunately, this is what happens most of the
time in this industry.  New distributors are
just focused on the sale.  They need the money, they want the self-gratification and recognition that
comes from sponsoring a new rep so they learn how to throw out lines, read
scripts, sell, over-come
objections, and close.

Many will go on to
achieve success because they sponsor so many people that some naturally
stick and run with it.  But selling and sponsoring like that is HARD
work.  It’s an uphill battle because you’re
fighting people’s instincts
to avoid being sold.  They’re afraid of making a mistake.  They’re afraid
of
being ripped-off.  They’re afraid of failing or looking silly.
There’s no TRUST.

In my opinion, there is a much better way that’s
more enjoyable and beneficial for both people…

Make it THEIR IDEA to
buy from you.  This is the new paradigm when it comes to selling in
today’s market.

Your First Step: Get Invited…

The old fashioned
methods of pounding the phones, holding meetings, pitching your business to
leads, and trying to turn your friends and family members into business
partners have come to an end.

“Prospecting” for business as you’ve
known it, has become
obsolete.
It’s an irrelevant, old-school sales
technology that is only
pursued by
individuals who have yet to discover the
methods Magnetic
Sponsoring is
based upon.

I’d like you to stop and
think for a moment.
Compare today’s social
environment to the world we
lived in just 15 years
ago.

Today, people are DROWNING under a flood of
information, marketing
noise,
and endless options to choose from thanks to
the
internet.

Corporations have literally turned us into numbers,
tracked our
personal
buying habits, categorized our topics of interest, and
constantly
use that
information to drive as many customized offers into our
viewing
screen.

Entire industries, products, and pieces of legislature
have been
created
just to help consumers manage the tidalwave… Think
pop-up
blockers, spy
ware protection, spam filters, and the “Do Not
Call
List.”

People have been forced to build fortified walls around
themselves
and
their homes to fight back the onslaught of people trying to
get their
hands
into their pocket book.

Solicitations are detested
and met with
frustration and impatience. We
simply don’t want to be
bothered which
means no sane person would
willingly build any kind
of business based on
cold-market prospecting,
and
in-your-face selling.

Yet… The internet has
created an
entirely new world of opportunity for
everyone, where you can
literally
re-invent your life, and turn a simple
thought into a business for
little
or no money at all.

Obviously, that’s a trend you intend to
take
advantage of, or you
wouldn’t be here right now.

But
unfortunately 95% of
those who start a home business will fail
themselves,
and the primary reason
for that failure is that they didn’t
acquire the
knowledge and skills
necessary to succeed in today’s modern,
competitive
market place.

So with
that said, here’s the key to success in today’s
market…

If you’re
going to sell something to someone, you’ve got to
find a way
to get
invited into their world as a welcomed guest, instead of
a pest.
Now you
have two options when it comes to building your
business…

You can simply
play the numbers and contact enough people
until you make a
sale through
traditional old-school prospecting and this
is the path 95% of
home business
owners take.

Or…

You can
position yourself in the market place in a
manner that allows
interested
prospects to find you, and contact you.

This
is called “attraction
marketing” which is at the
heart of
Magnetic Sponsoring and Black Belt Recruiting.

Option #2 is obviously the superior choice for several
reasons,
but I’d
like to point out one dynamic that is key to the
concept
of Magnetic
Sponsoring…

Who finds and contacts the other
person first
is very important. In Option
1, you were chasing the prospect.
In Option
2,the prospect was chasing
you, which means you are perceived as
the
expert,and hold all of the power
and value in that
situation.

The
prospect invited you into his world, and is basically
asking you to
sell him
your goods or services. You get to instantly bypass
all of the
barriers
and walls that must be broken down by everyone else,
and all of
the sudden
this isn’t about selling any more.

You’re now
in the position of
the knowledgeable service provider who’s
expertise has
been sought out
and pursued.  There’s a level of implied
trust already
present.  At this
point, sponsoring becomes effortless.

This is where
you have to be today in
order to break through the infinite
noise in the
market place.

How do you
do this?

Simple… The most potent
marketing weapon you have in your
arsenal, is
actually you, because unlike
business opportunities,
there’s only one
of you in the entire
world.

You want to market YOU.

So the
key to
Step 1: “GettingInvited”, is to offer personal VALUE to
your
prospect
above and beyond your opportunity.

The best way to increase your
value
to other people is to educate
yourself.

Become an expert at
lead
generation.  Become an expert at sponsoring
prospects. Become and
expert at
attraction marketing.

There’s no magic here.  Just buy courses
like this,
apply what you learn,
and you will automatically acquire massive
amounts of
value to your
prospects who don’t know any of this
yet.

No value…
No invitation.

If you’re struggling with
sponsoring, it’s because
you don’t have
any real value to offer anyone.
Change that.

As we’ve
seen, having value and expertise to offer is VERY
attractive.

Hopefully some light-bulbs have
already gone of in your head just
from, but I have to tell
you, that this stuff is just the tip
of
the iceberg.

P.S.  If you want to start sponsoring people quickly, I highly recommend that you go through Magnetic Sponsoring and Black Belt Recruiting immediatley.

Live, Laugh, Profit and Give,

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I don’t watch the news too often because it’s usually filled with a bunch of negative garbage and the media hasn’t let me down this time either.  It seems lately, every time I pass through a news channel or talk radio, they ALL are talking about this recession we are in and the bailout plan. Yada, yada, yada.  I’m not going to get into politics right now; frankly I hate politics and think it’s all a bunch of bullshit.  Yes I said it.  It just depends on which bullshit you want to believe.  Now on to my point.

I want you to think about something real hard for me and please keep an open mind.  Ok we may be in a recession, which I’m not participating in, and people are losing their jobs, houses and cutting back on spending in some areas, but where do you think the money is going?  Money just doesn’t disappear.  The federal government isn’t setting it on fire in some empty field or sending it to the bottom of the sea for future use are they?  No.  There is the same amount of money, but the only difference is who has it. A recession is the redistribution of money.

Where do you fit in and how can you benefit from this?  People are starting to realize that going to school and getting a safe secure job is not the answer anymore like it used to be.  In this day and age, there is no such thing and more and more people are going to be looking for answers to take control of their own destiny and lives. They will be looking to start their own home-based business and network marketing could be the answer for them. 

Robert Kiyosaki and even Donald Trump believe everyone should have their own network marketing business, especially in times like these.  Robert has been preaching this for a long, long time.

Well, Mike Dillard hosted a call with Robert Kiyosaki talking about the state and future of the economy and stresses the importance of network marketing.  I have placed the call below for you to listen to.

WARNING: Robert may have some different views of the government than you have, so I am warning you ahead of time.

P.S. Now it’s your turn. Leave me a comment after listening to the call and let me know what you think.

Live, Laugh, Profit and Give,

Play Now:

 Standard Podcast: Play Now | Play in Popup | Download

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The social media marketing craze is happening, as you may already notice, so if you want to get ahead of the game you need to learn the proper way to use this type of marketing in your network marketing business.  A Twitter friend of mine, Perry Belcher and Mike Dillard put a couple of excellent videos together to teach you how to use social media in your business the RIGHT way.  Actually, until I saw these two video’s I didn’t exactly “get it.”  They do such a great job explaining it, I’m not even going to attempt to put it into words here.  I will just give you a link to the video’s so you can go right to them.  Again, as I was watching them, I had some “ah-ha” moments.  So check it out and leave a comment to let me know what you think.

Click here to watch the video’s=>

Learn, laugh, profit and give,

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I have great news for you today.  Mike Dillard sent me an email to notify me that he has now released his Magnetic Sponsoring and Building on a Budget courses as e-books.  So you now get instant access to the two most popular training books in network marketing without waiting a week or longer for the physical book to arrive in your mail box.  So if you are looking to move your network marketing or multi-level marketing business to a whole new level, I highly recommend, as do other top notch network marketers, checking out these two books.  You will get more value out of them that far exceeds the price.  I know I did.  These two books opened my mind to a whole new world for my business.  You will also learn Mike Dillard’s secrets for running a successful business.  If you are serious about treating your network marketing business as a business and not a hobby, then it’s a must to learn attraction marketing.  I hate to be so blunt, but it’s true.  If you are not seeing the results you want from the “old style” of network marketing then it’s time to learn the secret of how the six and seven figure earners in the business are doing it.  I once heard a saying that the definition of insanity is doing the same thing over and over and expecting different results.  And scientist Albert Einstein advised we can’t get out of a situation using the same thinking that got us into it.  Truuuuue dat.

Below is a portion of the email from Mike Dillard.

“The strategies I’ve always taught in Magnetic Sponsoring have been the
most
effective technique you could possibly use, but they’re going to work
that
much better now thanks to the economy and the increase in competition
which
is good news for anyone who’s read the course and used the turn-key
system we
provide.

So if you don’t open a copy of Magnetic Sponsoring, you’ll be
glad to know
that we just made it MUCH easier to get your hands on my
techniques…

As of today, Magnetic Sponsoring”, and “Building On A
Budget”
are now available as E-books with instant access.

Forget about
the shipping charges, and having to wait a week for your
course to
arrive.

Now you can place your order and have complete access to your
course, all
of the bonus items, and the #1 lead generation and affiliate
system in the
industry in less than 5 minutes.

And yes… Both courses
still come with our industry leading, 1-Year,
no-questions-asked,
Guarantee.

You either get the kind of results you want, or you don’t
pay.

It’s that simple.

I can almost hear the applause from our
international friends who’ve
always had to wait two week for their course to
arrive.

Click here for Magnetic Sponsoring

Click here for Building on a Budget

Learn, Laugh, Profit and Give,

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As I was doing a little research the other night, I came across a website by Daren Falter whom wrote a book called How to Select a Network Marketing Company.  No hype, just facts.  He wrote the book so you could do your due diligence and choose a winning company based on his seven criteria.  There are many companies out there, but by using his criteria you are sure to pick a winner.  By the end of 1995, Daren had compiled a list of over 200 top home-based business programs. Using his list of seven key criteria, he started scrutinizing and eliminating companies from his consideration.

When I started my search 10 years ago to get out of the rat race I had no idea what exactly I was looking for.  I just new there was a better way to live.  To make a long story short, I did a little research and found that network marketing was the way to go.  After deciding to move into this industry, I now had to choose which company or mini-franchise I wanted to work with.  I came across many different companies that wouldn’t have come close to meeting Daren’s criteria.  The fact is, I didn’t do my due diligence as Daren explains in his book.  I believe I contacted about seven different associates in different companies through newspaper ads, but there was one that stood out above the others.  Maybe it was just luck, but I’ve been in network marketing for 10 years now and have been with the same company the whole time.  That’s right, all 10 years.  This may be a little shocking to you if you have been in the industry for some time because it doesn’t happen too often.  I’ll have to share my story with you sometime because I think you will get a kick out of it.  Something happened in my search and I almost quit before I even got started, but my intuition kicked in and I knew I made the right decision.  As I was listening to Daren’s seven criteria, my choice in company has met ALL seven.

After reading this, you may be a little curious to see how your business compares to other business vehicles out there and see how many of the criteria yours fits into?  You are on the right track and I think that’s a great idea.  You may be a bit surprised. If you learn how to objectively evaluate each company, you’ll be much more effective in recruiting intelligent leaders into the company you ultimately choose. You can add How to Select a Network Marketing Company as a tool to understand how your company compares to the rest of the marketplace.  Keep in mind that his book was prepared to help you select the BEST network marketing companies, not to help you rationalize your way into a company and product that you think is great. To make the correct choices in business, you must push away your emotions and your impressions and focus on the facts. You must learn how to find and verify truth on your own so you don’t have to rely on someone else’s propaganda.

Learn to choose well, so you can help others to choose well.

And guess what?  How do you think Daren learned how to get his network marketing business started on the internet?  Well, one of his top resources and also my number one resource is none other than Mike Dillard’s Magnetic Sponsoring along with his other great programs.  Here’s what Daren had to say about Mike Dillard and his programs.

“Mike Dillard is such an innovative and powerful internet-based network marketer, that I had to feature an entire page on my BLOG for people to discover all of his programs. We don’t work the same MLM programs, but we use all the same online strategies. Mike is a master of teaching Online MLM.”

Not only has Daren tapped into Mike’s marketing system, but thousands of other network marketers are learning these new methods of marketing and are realizing that this is how the big dogs in the industry are doing it.  So here’s your chance to be trained by Mike Dillard himself.  He is giving you instant access to his 7 Free Videos to learn how to attract new prospects to YOU and be the hunted and not the hunter. 

Below is Daren’s website where you can pick up a copy of How to Select a Network Marketing Company.  Plus, he is giving away three *FREE* gifts worth over $200 to the first 300 visitors, so I would get there fast.

Click here for Daren’s website

Click here for Mike Dillard’s 7 Free Videos

To your success,

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I was checking out Yanik Silver’s blog and came across a very interesting article he posted about copywriting.  He actually shared this information at one of his copywriting workshops which he charged over $3,000.00 per person for these eight golden nuggets and much more on how to write compelling copy, but he wanted to give away something you could start implementing immediately.  Mike Dillard stated in an email that in his opinion, “copywriting is the most powerful skill in the world.  Nuclear weapons have nothing on the hypnotic power of the spoken persuasive word.  If you have not invested in this skill, and mastered this power, you are for the most part…Powerless.  Those who have mastered the skill of copywriting, dominate this market.  They produce the most leads, sell the most products, sponsor the most people, and make the most money.”  Yanik and Mike are not the only internet marketing guru’s that express how important learning how to write effective copy is.  Any marketer will tell you the number one skill to acquire is that of effective copywriting.  So, check out your bookshelves.  Do you have a flood of courses and books on writing compelling copy?  If not, Mike says you are making a HUGE mistake.  This is where he started and what changed everything for him.

To check out Yanik’s blog post, click here=>8 Ways To Turbo Charge Your Writing

Also, one of Mike Dillard’s favorite resources on copywriting is The Ultimate Sales Letter by Dan Kennedy.  This is a great way to start and you can pick it up from Amazon or your local bookstore for $10-$15.  Another one of Mike’s top picks is Scientific Advertising by Claude Hopkins.  You can find the free PDF by simply doing a Google search. 

So, let’s start building a list with some of the copywriting courses and books that you have read and received great value from.  Please leave a comment with your top choices.

 To your success,

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