Network Marketing: Word Of Mouth Marketing?

word of mouth marketingHave you heard that network marketing is a word of mouth business?  In the sense of a true word of mouth business, NO.  But, don’t get worried just yet that your upline and company told you this.  Network marketing can be a word of mouth business, but not like you may think on the surface.

First, let’s look at word of mouth marketing in a true business sense, not network marketing.  Word of mouth advertising for a brick and mortar business can some of the best and some of the worst advertising for these types of businesses.  When you see a great movie, go to a suburb restraunt or read an excellent book you tell your family and friends about it without that rotgut feeling of, “what are they going to think of me” when you tell them about those things.  Why?  Listen close and see if you can catch the KEY to this.  You have NO FINANCIAL benefit when you tell them.  Did you catch on there?

Now let’s look at this word of mouth advertising from a network marketing perspective.  Very simple actually.  Now that you own a business that has services and products that you absolutely love, you still want to tell your family and friends about them, but NOW you have a financial tie to them.  This is where the game changes.   This is where that deep down rotgut feeling comes in when you are trying to tell your family and friends about the products your company has.  Hell, you get the same feeling when you are trying to cold call those leads you bought.  Now it’s got you thinking, “what are they going to think of me” when you try to tell them about your biz products or services.  You know in your heart they could truly help them out, but it’s so much harder to do now that you have that financial tie to them.  So how do you put that word of mouth marketing back into network marketing?

Well first, your friends and family will have nothing to do with this type of marketing that I’m about to share with you.  Why?  Because they are NOT your target market.  Sure if they would happen to ask you what it’s all about.  Tell them quickly, and get the hell on to another conversation.  Don’t sit there and give them a whole one-on-one business presentation pitch.  Do that and they may not what you coming around anymore :-)

The word of mouth marketing I’m talking about is branding yourself.  You brand yourself or You, Inc. by educating and teaching others in the industry and setting yourself up as a leader.  You start building a presence and start attracting others in the industry or newcomers who are out there searching for solutions to their problems.  This type of marketing has nothing to do with your products or your biz opportunity. Let’s face it, there are a ton of great companies out there with great products.  So setting yourself up as an expert in the industry will get people talking about you, not how good your products or opportunity is, and this becomes viral, true word of mouth marketing.  Focus on this type of marketing and you’ll be on your way to seeing REAL results.

Talk soon,

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Mike Dillard’s Magnetic Sponsoring and Building on a Budget Now Available as E-books

I have great news for you today.  Mike Dillard sent me an email to notify me that he has now released his Magnetic Sponsoring and Building on a Budget courses as e-books.  So you now get instant access to the two most popular training books in network marketing without waiting a week or longer for the physical book to arrive in your mail box.  So if you are looking to move your network marketing or multi-level marketing business to a whole new level, I highly recommend, as do other top notch network marketers, checking out these two books.  You will get more value out of them that far exceeds the price.  I know I did.  These two books opened my mind to a whole new world for my business.  You will also learn Mike Dillard’s secrets for running a successful business.  If you are serious about treating your network marketing business as a business and not a hobby, then it’s a must to learn attraction marketing.  I hate to be so blunt, but it’s true.  If you are not seeing the results you want from the “old style” of network marketing then it’s time to learn the secret of how the six and seven figure earners in the business are doing it.  I once heard a saying that the definition of insanity is doing the same thing over and over and expecting different results.  And scientist Albert Einstein advised we can’t get out of a situation using the same thinking that got us into it.  Truuuuue dat.

Below is a portion of the email from Mike Dillard.

“The strategies I’ve always taught in Magnetic Sponsoring have been the
most
effective technique you could possibly use, but they’re going to work
that
much better now thanks to the economy and the increase in competition
which
is good news for anyone who’s read the course and used the turn-key
system we
provide.

So if you don’t open a copy of Magnetic Sponsoring, you’ll be
glad to know
that we just made it MUCH easier to get your hands on my
techniques…

As of today, Magnetic Sponsoring”, and “Building On A
Budget”
are now available as E-books with instant access.

Forget about
the shipping charges, and having to wait a week for your
course to
arrive.

Now you can place your order and have complete access to your
course, all
of the bonus items, and the #1 lead generation and affiliate
system in the
industry in less than 5 minutes.

And yes… Both courses
still come with our industry leading, 1-Year,
no-questions-asked,
Guarantee.

You either get the kind of results you want, or you don’t
pay.

It’s that simple.

I can almost hear the applause from our
international friends who’ve
always had to wait two week for their course to
arrive. ;)

Click here for Magnetic Sponsoring

Click here for Building on a Budget

Learn, Laugh, Profit and Give,

Tim Largent

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