Your Network Marketing Company and Upline are Training you Wrong?
I received a very interesting email the other day from Mike Dillard and I wish I could say that I could have said it better myself, but I can’t. You see, when you first started your network marketing career with whatever company you chose, you were taught the same strategies that have been taught from the beginning of network marketing’s existence. Make a list of 100-200 names ranging from your family, friends and people you come into contact with, for instance, who’s your dentist, who sold you your car, who is your insurance agent etc. After going through all of your names on your list you’re instructed to buy leads. This is suppose to make all of those visions of your dreams you had when you first stepped into the world of network marketing come true? Well, if you’ve been down that path you know this is so far from the truth it probably makes you sick to your stomach.
Think about this for a minute. Are we still in the industrial age? Are you still watching a black and white TV? Does Pepsi or Coke still have the same logo as they did in the ’80’s? I think you can now understand where I’m going. The answer to all of these questions is hell no. Things change, but yet your company and upline are still training their associates the same way as they did when network marketing started. They have not yet figured out that the old way is not working as it did in the past and they can’t seem to get it through their thick skulls. Or do they know and just not letting you in on the new media network marketing? I could go on and on, but I wanted to share with you Mike’s email and it’s rather long. I think it’s well worth reading as it will shed some light on this subject and hopefully it will open your mind to a whole new world as it did mine. Enjoy!
Prospecting, sponsoring, and recruiting is
all about psychology.
Specifically, the psychology of leadership and
human group dynamics.
Why can some people sponsor new distributors
effortlessly, while others struggle without results for years?
Well
I can tell you right now that it has NOTHING to do with scripts or what you
actually say.
There is no magic opener to use, or rebuttal to an
objection that brings the desired result, and you can’t retreat to your
dungeon to invent some amazing script that puts prospects into a
trance.
What you’re
about to learn will allow you to tap into knowledge and power that took me
7 YEARS to acquire and once you master this mindset, you will truly find
yourself a completely different person.
How To SponsorMore Reps
Without Hard Selling:
Within the sponsoring process, the goal isnot to
SELL our prospects on a product or opportunity. That
sounds completely backwards and counter-intuitive doesn’t it? After
all,what’s the point if you’re not there to make a sale
right?
Well there’s a problem with “selling” when it comes
to this industry,especially when you’re offering a business
opportunity. If you “sell” someone on getting started and buying
into your opportunity through persuasive conversational and closing
techniques that pump them up emotionally, and target their “hot buttons”,
then yes, you will recruit a lot of people and make
sales. But
once that emotional state wears off, whether it’s a
day later or a week, the buyer will experience remorse. The dreams of
wealth and success will succumb to the harsh realities of business
ownership
That there’s real work involved, skills to be learned, money to
be invested, and much more. These people quit and go back to their
lives.
Now if you’re just going after a one-time retail sale, that
would be fine. But that’s not your goal when you’re bringing in a
new distributor whom you’d like to a see a commitment/partnership of
several
years from. Unfortunately, this is what happens most of the
time in this industry. New distributors are
just focused on the sale. They need the money, they want the self-gratification and recognition that
comes from sponsoring a new rep so they learn how to throw out lines, read
scripts, sell, over-come
objections, and close.
Many will go on to
achieve success because they sponsor so many people that some naturally
stick and run with it. But selling and sponsoring like that is HARD
work. It’s an uphill battle because you’re
fighting people’s instincts
to avoid being sold. They’re afraid of making a mistake. They’re afraid
of
being ripped-off. They’re afraid of failing or looking silly.
There’s no TRUST.
In my opinion, there is a much better way that’s
more enjoyable and beneficial for both people
Make it THEIR IDEA to
buy from you. This is the new paradigm when it comes to selling in
today’s market.
Your First Step: Get Invited
The old fashioned
methods of pounding the phones, holding meetings, pitching your business to
leads, and trying to turn your friends and family members into business
partners have come to an end.
“Prospecting” for business as you’ve
known it, has become
obsolete.
It’s an irrelevant, old-school sales
technology that is only
pursued by
individuals who have yet to discover the
methods Magnetic
Sponsoring is
based upon.
I’d like you to stop and
think for a moment.
Compare today’s social
environment to the world we
lived in just 15 years
ago.
Today, people are DROWNING under a flood of
information, marketing
noise,
and endless options to choose from thanks to
the
internet.
Corporations have literally turned us into numbers,
tracked our
personal
buying habits, categorized our topics of interest, and
constantly
use that
information to drive as many customized offers into our
viewing
screen.
Entire industries, products, and pieces of legislature
have been
created
just to help consumers manage the tidalwave
Think
pop-up
blockers, spy
ware protection, spam filters, and the “Do Not
Call
List.”
People have been forced to build fortified walls around
themselves
and
their homes to fight back the onslaught of people trying to
get their
hands
into their pocket book.
Solicitations are detested
and met with
frustration and impatience. We
simply don’t want to be
bothered which
means no sane person would
willingly build any kind
of business based on
cold-market prospecting,
and
in-your-face selling.
Yet… The internet has
created an
entirely new world of opportunity for
everyone, where you can
literally
re-invent your life, and turn a simple
thought into a business for
little
or no money at all.
Obviously, that’s a trend you intend to
take
advantage of, or you
wouldn’t be here right now.
But
unfortunately 95% of
those who start a home business will fail
themselves,
and the primary reason
for that failure is that they didn’t
acquire the
knowledge and skills
necessary to succeed in today’s modern,
competitive
market place.
So with
that said, here’s the key to success in today’s
market
If you’re
going to sell something to someone, you’ve got to
find a way
to get
invited into their world as a welcomed guest, instead of
a pest.
Now you
have two options when it comes to building your
business
You can simply
play the numbers and contact enough people
until you make a
sale through
traditional old-school prospecting and this
is the path 95% of
home business
owners take.
Or
You can
position yourself in the market place in a
manner that allows
interested
prospects to find you, and contact you.
This
is called “attraction
marketing” which is at the
heart of
Magnetic Sponsoring and Black Belt Recruiting.
Option #2 is obviously the superior choice for several
reasons,
but I’d
like to point out one dynamic that is key to the
concept
of Magnetic
Sponsoring
Who finds and contacts the other
person first
is very important. In Option
1, you were chasing the prospect.
In Option
2,the prospect was chasing
you, which means you are perceived as
the
expert,and hold all of the power
and value in that
situation.
The
prospect invited you into his world, and is basically
asking you to
sell him
your goods or services. You get to instantly bypass
all of the
barriers
and walls that must be broken down by everyone else,
and all of
the sudden
this isn’t about selling any more.
You’re now
in the position of
the knowledgeable service provider who’s
expertise has
been sought out
and pursued. There’s a level of implied
trust already
present. At this
point, sponsoring becomes effortless.
This is where
you have to be today in
order to break through the infinite
noise in the
market place.
How do you
do this?
Simple
The most potent
marketing weapon you have in your
arsenal, is
actually you, because unlike
business opportunities,
there’s only one
of you in the entire
world.
You want to market YOU.
So the
key to
Step 1: “GettingInvited”, is to offer personal VALUE to
your
prospect
above and beyond your opportunity.
The best way to increase your
value
to other people is to educate
yourself.
Become an expert at
lead
generation. Become an expert at sponsoring
prospects. Become and
expert at
attraction marketing.
There’s no magic here. Just buy courses
like this,
apply what you learn,
and you will automatically acquire massive
amounts of
value to your
prospects who don’t know any of this
yet.
No value
No invitation.
If you’re struggling with
sponsoring, it’s because
you don’t have
any real value to offer anyone.
Change that.
As we’ve
seen, having value and expertise to offer is VERY
attractive.
Hopefully some light-bulbs have
already gone of in your head just
from, but I have to tell
you, that this stuff is just the tip
of
the iceberg.
P.S. If you want to start sponsoring people quickly, I highly recommend that you go through Magnetic Sponsoring and Black Belt Recruiting immediatley.
Live, Laugh, Profit and Give,
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Have you heard that network marketing is a word of mouth business? In the sense of a true word of mouth business, NO. But, don’t get worried just yet that your upline and company told you this. Network marketing can be a word of mouth business, but not like you may think on the surface.
