I remember back in the beginning of my network marketing business when I would run into an old friend or acquaintance and they would ask me how I’ve been and what I’ve been up to.  Well, I didn’t say anything at all about my new found business with fear of being rejected and frankly didn’t know what to say without looking like an idiot. Well the usual response from a brand new network marketer, and I’ve even seen this from some who have been in the industry for quite some time, would be to throw up all over them with information about their company and products with a bunch of hype and try to convince them that this is the best thing since sliced bread.  Afterwards, the conversation may go like this.  “So what do you think, you ask?  Wanna join, wanna join!”  This may be a bit extreme, but you get the picture.  Then hear comes the objections and the rejection because their friend doesn’t want to tell them no and thinks they’ve been up all night slammin’ energy drinks.  They then proceed to try and get the hell away from them as soon as possible.  If they happen to get their phone number before they ran off, it seems every time they try to contact them to chat or get together, they are never home and won’t return their phone calls.  They are avoiding them so they don’t get thrown up on again.  Chances are, they will not be able to talk about their business or products with them again and may have lost a friend.

What if there was a way to let those old friends know what you are up to and how you’ve been without the fear of being rejected.  Just for example, let’s just say you are not in network marketing and are a lawyer, own the practice and have four other lawyers working for you.  Oh, and you make six-figures.  When they ask, “So, how have you been and what have you been up to.”  You would naturally answer, without even blinking an eye and with confidence, that you were a lawyer and owned your own practice.  You would probably tell them the business is doing great and you also have four other lawyers working for you.  So why can’t you feel confident when telling them about your network marketing business?  The fear of rejection and them laughing at you telling you it will never work.  I could actually write a whole article on this one subject about the whole “real job” versus a network marketing business, so back to the subject about rejection free prospecting.

I am about to reveal to you some valuable information, so take notes.  This could change your whole perspective of warm or face to face cold market prospecting.  I had a coaching call with an MLMU coach and learned about the “Hi how are you,” script.  Very, very powerful stuff.  This actually falls into their program of Selling by Attraction.  Again, it’s about the law of attraction and not shoving it down people’s throats who could care less. 

First off, people hate to be sold too and want to feel like it is their decision.  People who are sold something without them feeling like it were their decision and in control, will regret it the next day.  Think about a time you were sold something that maybe you wanted but couldn’t afford at the time.  You felt like you were talked into it.  Your first reaction is you’re ticked off and your second reaction is trying to justify the purchase with logic.  People want to feel important, so how can you accomplish this in prospecting.  You let them make the decision.  Here is how the “Hi, how are you” script goes.  Let’s say you run into an old friend and they ask you how you’ve been and what you’ve been up to.  You could casually answer like this, “I’ve been doing great.  I’ve started a new business to earn some extra income and dig my way out of debt.”  You are just answering their question here and not trying to sell them anything.  Now, immediately revert back to your friend by asking him a question.  “So, are you married?”  If your friend answers the question and keeps talking, they are probably not interested.  The best thing is, you have not been rejected because they never had a chance to say no.  One thing this does is leave the door open for future conversation.  Now, if your friend answers and then asks you about what your business is, they are now asking you for more information and have shown some interest.  Wait though, don’t go through how your products and opportunity will change their lives.  Just try something like, “Well, you know how more and more people want to work from home to earn some extra money?”  You know the answer will be yes.  So now you are both on the same page, you tell them, “Well, what I do is coach and help others set up their own business to get the results they are looking for, whether it be earning extra money or getting out of debt.  (You could use anything here, spending extra time with their family or being able to travel more.  You are just plugging in things that people start home based business’s for.) Then again, revert back to them and ask another question.  “Anyway, enough about me, did you catch the game last night?” 

Are you catching what’s happening here?  You are not tricking them into getting into your business; you are simply answering their questions, making it their decision to move forward with more information because they are asking you for it.  Again, if your friend goes on about the game, don’t talk about your business anymore, they are not receptive anymore and don’t want any more information at that point.  Still the same thing, no rejection because you are not giving them an opportunity to say no and leaving the door open for future conversation.  If they answer your question about the ball game and then start asking you questions about how your business could help them, now you have a qualified prospect.  I hate calling friends prospects, but I think you get my point here.  You are not trying to sell anything, but simply attracting the right people into your business.  If your friend wants to hear more, simply make the suggestion to sit down and talk with them and make an appointment time.  If your friend doesn’t want to hear about your business and how you could be of assistance to them, no big deal, you have had a great catch up conversation and may turn into getting together on a more regular basis.

How do you use this for face to face cold market?  The exact same way.  Don’t change anything.  For example, if you happen to strike up a conversation with a complete stranger maybe at the mall or grocery store, you will more than likely ask them what they do for a living.  People love to talk about themselves and what usually happens after they have told you what they do?  You guessed it; they ask you what you do for a living.  “Well, you know how more and more people….. and keep the conversation going the same as above.  See how this could work for you?  If they never ask for more information, you have not been rejected and may have made a friend that will open the door for future conversation.

Remember, be yourself and speak with good posture and confidence.  People can see right through someone who is fake and trying to act.  People will become part of your team because of you and not your compensation plan or products, no matter how good they are.

To your success,

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