After being in the business for over 10 years, one thing still gets my goose is that people are still coming into this industry being sold on the fact that they are buying into this “business in a box” theory.  And even folks that have been in this business for many years are still trying to find that golden ticket in their box.  Here’s a clue………it ain’t there.

Sure, you get a box delivered to your door with all the goodies to get you started, so they say and I agree to some extent that this box does contain a few pieces of helpful information, but nothing that’s going to get you out of debt or live that life you dream of.  They just don’t put that six figure stuff inside there.  So what are you to do?  Well, the one thing, and the most important thing, that they, including your upline, forgot to tell you is that you are in a network marketing business, not a network business.  Yes, you have to network with people to get your business get off the ground, but you also have to learn how to market to them, meaning your prospects.  Which means that you need to learn marketing skills.  The kind of marketing skills that will draw your prospects to you and understand what they need so you can provide the solution that they are after.

So here’s what I got for you.  Remember when in the movie Back to the Future Marty keeps telling the ole’ Doc, “That’s heavy”?  Well, I will be teaching my subscribers in my tribe a jam packed e-course that goes through this “heavy” psychological marketing strategy that will blow your mind.  This is something I’ve never unleashed or taught before.  And it has not been taught this way to the network marketing industry.  First a little disclaimer that I’m not a psychologist or do I have a degree in psychology.  I didn’t just come up with this stuff myself either, I have taken this type of marketing strategy that I have learned and now will show you how to apply it to your network marketing business.

I want to give you the chance to come join us in this mind blowing marketing stuff before I start the course, Effortless Influence, next week starting on Monday, October 18.  I know this may sound kind of hyped up, and I hate hype as much as you do, but hype usually comes with a price tag.  And I don’t have one on this stuff I’m teaching you.  The reason for not posting this on my blog is because it’s rather lengthy and I don’t like make my posts on my blog very long, for a reason.  Also, I want to be connected to you through email if you have any questions.

So what you want to do next is sign up above and you will be automatically entered into the course, plus you get some other free goodies.

We shall talk soon,

P.S.  Here’s a little hint on what the first subject will be.  People buy with emotion, not logic.  So I will show you how to use these emotions to connect with your prospects.

Post to Facebook

Have you heard that network marketing is a word of mouth business?  In the sense of a true word of mouth business, NO.  But, don’t get worried just yet that your upline and company told you this.  Network marketing can be a word of mouth business, but not like you may think on the surface.

First, let’s look at word of mouth marketing in a true business sense, not network marketing.  Word of mouth advertising for a brick and mortar business can some of the best and some of the worst advertising for these types of businesses.  When you see a great movie, go to a suburb restraunt or read an excellent book you tell your family and friends about it without that rotgut feeling of, “what are they going to think of me” when you tell them about those things.  Why?  Listen close and see if you can catch the KEY to this.  You have NO FINANCIAL benefit when you tell them.  Did you catch on there?

Now let’s look at this word of mouth advertising from a network marketing perspective.  Very simple actually.  Now that you own a business that has services and products that you absolutely love, you still want to tell your family and friends about them, but NOW you have a financial tie to them.  This is where the game changes.   This is where that deep down rotgut feeling comes in when you are trying to tell your family and friends about the products your company has.  Hell, you get the same feeling when you are trying to cold call those leads you bought.  Now it’s got you thinking, “what are they going to think of me” when you try to tell them about your biz products or services.  You know in your heart they could truly help them out, but it’s so much harder to do now that you have that financial tie to them.  So how do you put that word of mouth marketing back into network marketing?

Well first, your friends and family will have nothing to do with this type of marketing that I’m about to share with you.  Why?  Because they are NOT your target market.  Sure if they would happen to ask you what it’s all about.  Tell them quickly, and get the hell on to another conversation.  Don’t sit there and give them a whole one-on-one business presentation pitch.  Do that and they may not what you coming around anymore

The word of mouth marketing I’m talking about is branding yourself.  You brand yourself or You, Inc. by educating and teaching others in the industry and setting yourself up as a leader.  You start building a presence and start attracting others in the industry or newcomers who are out there searching for solutions to their problems.  This type of marketing has nothing to do with your products or your biz opportunity. Let’s face it, there are a ton of great companies out there with great products.  So setting yourself up as an expert in the industry will get people talking about you, not how good your products or opportunity is, and this becomes viral, true word of mouth marketing.  Focus on this type of marketing and you’ll be on your way to seeing REAL results.

Talk soon,

Post to Facebook